They do mine.
I grit my teeth when I see some book promotions. It’s not that they’re poorly constructed. For the most part, they’re eye-catching.
Who doesn’t like seeing a provocative image, intriguing tag line, and killer title – but that’s not the point. The first time is great. But I keep seeing the same ad over and over, on every one of my social platforms, promoted by everyone I know, until I’m ready to scream, “Enough all ready! I can’t take it anymore.”
Twitter and FB become echo chambers playing a buy-me-dirge.
I get it. I do. We’re all trying to create a “buzz” about our stories, but too often what we create instead is “noise.” A deafening, I-want-to-unfollow-you, get-out-of-my-face, noise.We see our competition put out three ads, so we put out four. We drain our pockets and put ads up everywhere hoping to lure a bigger audience. We want to be the next overnight success.
But it doesn’t work that way. At least not for most of us. The only thing we get overnight is a hangover.