Or do they?
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ” ~ Alvin Toffler
Readers are changing and blogs are becoming less popular. Stories along with the pace of life are speeding up at an alarming speed that’s hard to comprehend, much less predict.
What to do?
In my wee mind’s eye I see bloggers throwing words into cyberspace hoping for human ears to catch them. But when we all throw the same words they lose their power, and if we all throw them with the same curve, the pitch becomes boring. In short, if we rely on what worked in the past, we are not ready for today, let alone tomorrow.
What happened to my three rules? Let’s see what your think:
One – Don’t do what you did yesterday
Two – Use lots of graphics and some video
The audience loves it. Btw, I don’t think it’s a short attention span issue. I think it’s an enhanced sensory input issue.
Three – Give your audience value
Remember they came to your blog for something. Whether it’s fashion advice on shoes or a good yarn about living in the Arctic circle with wolves, they have chosen to spend fifteen minutes of their precious time reading your blog for a reason. Give them what they want and they will return.
I remember one blogging guru,I read a few years back, said the first sentence in your post should state exactly what you are giving them. Such a practice makes the post sound rigid, but you know what I mean.
There are other things to be said about how to write a good blog, but these three rules have been banging around in my head this week, so I thought I’d share them.
“Change is not merely necessary to life – it is life.” ~― Alvin Toffler
Who Knows What?
Static Images: courtesy of Pixabay.com