“Social Media: Why It’s Long Term Love, Not a One Night Stand”
a workshop by Russel Lolacher
1. The Why
“If you don’t know why you’re on social media, get off.” *
It’s all about the “Why.” He suggested viewing Simon Sinek’s Ted Talk, “Start with Why” (below). Sinek shatters the old paradigm about how things work in marketing. Well, actually Apple and other Greats did that, but he explains it. What I came away with is the notion that I need to fully understand that the reason people will read my stories is that they want to connect with me and my view of the world. Social Media is a tool to let that happen.
With so many places to go and people to see in the world of Social Media, where do you begin? Lolacher suggests starting small but here’s the long list:
- Goodreads (a mecca for readers now owned by Amazon)
The big three:
- Twitter (suggested using Buffer to manage tweets)
- your own blog (because it is searchable by Google) and website (which should be like your home in the SM world)
- About.me – a free place to list all your SM
It’s not about your name, logo, choice of font or the colors you use on your website. It is all about what other people say and think about you. They control your brand, not you. Where does that leave you and me?
We need to demonstrate and build: loyalty, trust, authenticity and transparency.
Branding is all about emotion. We need to connect with others in a real way to clearly communicate who we are and what we have to share.
Lolacher discussed many other aspects of Social Media, but these were three of his main points. Afterwards, watching Simon Sinek’s You Tube clip helped bring all the ideas together for me and gave me even more to think about. Being successful in Social Media requires taking the time to establish relationships with people built on all ‘the good stuff’ we all want from one another. I would sum it up as: connecting with heart and integrity.
…an articulate Social Media Maverick…and more. He said, “I’m good at Social Media because of bartending.” Love that line. But of course there is much, much more to him. Check out his bio on his About.me page.
He presented his workshop to our local RWA chapter (Vancouver Island) on Saturday January 11, 2014 in Victoria.
* Russel Lochaler