When I started blogging seven years ago, I read this advice on a blog-guru’s site. I’ve forgotten the blog’s name, but not the writer’s sage words.
He said that in the first sentence of every blog post you should clearly state what you are giving the reader. He was talking specific business terms like: Read this post and you will increase your sales by fifty percent. He coached bloggers to be clear and specific.
Another piece of advice, I grabbed early, was that you don’t want to waste cyberspace talking about something everyone else is talking about like the latest tweet by a Hollywood star, unless you truly have something to add to the blather. In other words, have something useful to say or shut up. I think that’s true in all forms of writing .
So what do genre fiction writers have to give away?
I think Leanne Dyck’s blog is a perfect example. She has it so figured out. An expert knitter, she gives away unique knitting patterns which draws a knitting audience who love her mysteries which of course have knitting themes. In addition to that, she shares her platform with guest bloggers once a week. There’s a reason she has over 270 thousand hits. She’s brilliant.
“But I’m not such a great knitter,” you say.
“Maybe not, but I bet you’re knowledgeable about something, and sharing that ‘something’ will make your blog come alive.”
The more you give…the higher your blog stats will rise.
Best of luck.