I love words. Some more than others. Then I love phrases…then sentences…books.You get the idea.
But it all starts with words.
A couple of weeks ago I heard the term, “Digital Exhaust” and fell head-over-heals in love. Two words that say so much. The irony…the humor…the terror. Two words that contain their own epic story. So today I thought I’d share with you three of my favorite quotes on the term DIGITAL EXHAUST.
First of all -What is it?
“It is all the bits (and bytes) of information about you left across the Internet. Marketers, hackers, identity thieves, social networks, people finders and even governments scour the Internet for this exhaust to learn more about you. Put the right pieces together and they can find out where you went to school, where you lived, who your friends are, where you vacation and even where you are right now. It’s a pretty unsettling thought for most of us…” (Ian Bramson, “Digital Exhaust – Leaving Your Bits and Bytes Across the Internet”)
Mucking about on-line I could trace the term back as far as 2007, so it’s not a new term, but one that’s cropping up more and more because of Obama’s “Big Data” discussion in the States.
My 3 Fave Quotes:
- “It’s not quite right to say that internet users are giving away their information. Access to “free” services like Google or Facebook relies on a value exchange and it is your data that is being exchanged…The digital economy has often been called a new industrial revolution. And while factories dominated the first industrial revolution, today’s factory is the human body. Instead of looking at people as “consumers” companies are beginning to think of them as “producers” emitting a steady stream of digital exhaust…The body as an “input/output device” is just one example of how digital technology is creating a new sort of biological discourse” (Arwa Mahdani, The Guardian, “Your body isn’t a temple, it’s a data factory emitting digital exhaust”)
- “…80 percent of new data created is going to be unstructured… It’s coming from consumers’ activities…[Some call] this unstructured data “digital exhaust,” everything consumers do on a daily basis — clicks, tweets, searches, Facebook posts. (Todd Papaionnou ) (quote taken from Laura Hazard’s article Filtering the Digital Exhaust, GIGAOM)
- “In 2010, Google’s Eric Schmidt said that ‘I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time’.” ( Doug Palmer, Vikram Mahidhar and Dan Elbert Infographics by Ilovedust, Digital Exhaust and the Next Frontier in Social Data Analytics.
- Digital exhaust is like a collection of farts in the wind that make the big companies lots of money.
- It’s not a pretty term like the collective unconscious. It’s a demeaning term that equates my personal information with gas. That stinks.
- Perhaps rape is too nasty a term, but I am certainly being bled.
- Just because computers render everything down to two digits doesn’t mean our lives needs to be rendered down to data. It’s offensive – yet real.
- Ever wonder if we’re getting too close to the sun?
Enough of my ranting. What do you think?